"Kajabi Evolved" Event Replay: Main Points and Transcripts

Big news in Kajabiland this week! Lots of really cool NEW features along with, understandably, some new pricing. Believe it or not, some customers' pricing went DOWN ⬇️

Anyhow, there's a LOT to discuss and to explain so I'll be doing more posts on the topic. But to start things off, I thought it best for you to hear from Kajabi in their own words - literally.

First - some key takeaways - and yes, I'm trying to intrigue you to keep reading ... bwahaha!

Key Highlights / Takeaways from "Kajabi Evolved"

• Kajabi Heroes have earned $10B+ to date

- Success is possible with ~300 customers

• Communities now included in all plans

• Kajabi Payments drives +13% conversions

• New checkout builder boosts conversions up to 68%

• Bundling products yields 4.5× more revenue

• Visual Automations, Comment-to-DM, and Universal Inbox simplify marketing

• Coaching upgrades: invoicing, renewals, transcripts

• New plans launch now, Legacy creators keep rates until Jan 2026

The big announcement happened yesterday, on Tuesday, September 16, 2025. Of course, I had to watch it live cuz I'm Kajabi-obsessed like that. But if you missed it - or want to watch it again - I know you may want choices in how to consume the info. So choices, I have! 

Watch the video: If you have 45-minutes to watch it, here's a link straight to the replay + recap page for their "Kajabi Evolve" event. 

Skim a written recap: I spun up a recap, keeping true to the sections in the video, and pulled a few bullet points out for each section. If you just want a birds-eye overview, please skim through the Table of Contents. You can click specific topics if you want to pop down to them and get more info. Handy-dandy!

Dig deep with written transcripts: If you're like me and have to know ALLLL the things, in detail, but video isn't your thing, check out the word-for-word transcripts I made for you down below.

NOTE: I left out the transcripts for the 3 "Kajabi Hero's POV"'s. They were all decently long and added too much text to an already long post. But I left in their titles and timestamps so you can go listen/watch the replay video if you like. 

Without further ado ... enjoy learning about all the Kajabi changes!

Kajabi Evolved Replay Video: Table of contents with jump links, bullet points by topic, and full transcripts

TABLE OF CONTENTS

• Welcome & Mindset Shift

• Creator Milestone: $10 Billion and Counting

• Announcing Creator Commerce Podcast

• What's Evolved: New Product Features Introduction

• Start with Connection: Community & Mobile App

• Earn More, Your Way: Checkouts, Affiliates, and Builder

• The Hero's POV: Connor Fair)

• Smart Automations & Translation

• Coaching Evolution: All-in-One Coaching

• Case Study: John McClennan (Blues Guitar)

• Customer Experience & Success Managers

• Plans & Pricing Update

• Closing & Thanks

[0:00] Welcome & Mindset Shift

• Kajabi has evolved to meet creators where they are and help them grow.
• Not about flashy launches — a mindset shift to focus on clarity, simplicity, and the creator journey.
• Platform updates aim to get out of the way so creators can serve audience and scale.

Transcript

Hi, everyone. Welcome to Kajabi Evolved. Thanks so much for being here. Today's a big day. Kajabi is evolving to better meet you where you are and help you get to where you want to go. Today isn't just about features or flashy product launch. It's about a mindset shift, one that brings us back to the heart of why Kajabi exists in the first place: to help ambitious creators turn into successful entrepreneurs.

Over the past few years, we've listened closely to your feedback, your aspirations, and occasionally the friction you felt while building. And what we heard was clear. You don't want more noise, more tools, or more complexity; you want a platform that evolves with you, that gets out of the way so you can focus on what matters - serving your audience, scaling your impact, and growing on your own terms.

That's what today's about. We're pulling back the curtain on the most significant evolution in Kajabi's history, not by reinventing who we are, but by doubling down on what's always made Kajabi work: Clarity, simplicity, and a deep understanding of the Hero Journey.

Yes, you'll see powerful new features but you'll also see a platform that's more intuitive and more aligned with how you actually work, as well as new plans that reflect how your businesses scale and grow. This is a new chapter but it's built on everything we've learned. And I think it's going to make building with Kajabi better than ever.

[1:32] Creator Milestone: $10 Billion and Counting

• Kajabi creators have earned over $10 billion on the platform.
• Most successful creators operate lean teams — not millions of followers are required.
• Average six-figure creator metrics: 1,000–10,000 followers, ~4,000 email list, ~300 paying customers.

Transcript

Before we get into what's next, I want to take a moment to reflect on what we've already accomplished. Just a few weeks ago, we made an exciting announcement. Kajabi heroes have now earned over $10 billion on the platform. This was earned by creators like Vanessa Davis, who teaches artistic makeup classes, Emma from Therapy in a Nutshell, Chef Musi who shares healthy baking recipes, and the team over at Big Little Feelings, helping parents navigate the toddler years.

This milestone is a signal that ambitious creators aren't just creating content. You're building real businesses around what you know. This is what the future of entrepreneurship looks like. It's digital, it's niche, and it's owned by the people who actually create the value.

But behind those $10 billion are patterns, real data showing us how creators are winning. What we've seen is that it's not just about having millions of followers or massive teams. In fact, most creators earning on Kajabi are running lean businesses, often with two or less people on their team. They're not chasing virality; they're building strong funnels, capturing emails, launching products, nurturing their audience, and delivering real value.

And the numbers back it up. The average 6-figure Kajabi creator has between 1,000 and 10,000 followers, an email list of about 4,000 people, and just over 300 paying customers. That's it. Modest reach, intentional strategy, massive impact.

And we've seen its scale. Nearly 1,800 Kajabi Heroes have earned over a million dollars on the platform. More than 70 have crossed the $10 million mark, and even a few have broken $100 million revenue. And it's not limited to one type of business. Creators in health and fitness alone have earned over $1.6 billion, followed by $1.4 billion in business and finance, and $1.3 billion in personal development. This is what makes Kajabi different.

It's not just a platform, it's an ecosystem that works. And we want you to learn the winning strategies from our most successful Heroes.

[3:35] Announcing Creator Commerce Podcast 

• New interview series with top Kajabi creators.
• Covers pricing, funnels, list growth, and scaling with intention.
• Designed to be a real playbook — first episode drops this fall.

Transcript

That's why I'm excited to share that we are launching a brand new podcast called Creator Commerce, an interview series where I sit down with the top Kajabi Heroes and unpack their businesses from the inside out. We cover everything. how they price their products, build funnels, grow their lists, and scale with intention. You'll get a real playbook from the people living it.

Our hope is simple: That what you hear inspires your next move, and it helps make you part of the next $10 billion dollars. We've got incredible conversations lined up and the first episode drops this fall. Let's take a quick look at what's coming.

This is Creator Commerce, where the most successful creators break down how they turn content into commerce. No fluff, no gatekeepers, just winning tactics, missteps, and strategies that built the businesses behind the feeds.

[4:09] [Podcast teaser with guests like Justin Welsh, Dominique Broadway, and Samir Chaudry of Colin & Samir]

I'm Ahad Khan with Kajabi. The platform where creators have made over $10 billion selling their knowledge, experience, and expertise. If you're a creator and ready to become your own CEO and own your own audience, your revenue, and your future, keep listening.

[5:57] What’s Evolved: New Product Features Introduction

• Kajabi expanded beyond courses into coaching, podcasts, newsletters, communities, downloads, and storefront tools.
• Bundling two or more products drives materially higher revenue (data cited).
• Kajabi Payments rolled out to many countries; conversion lifts reported in A/B tests.

Transcript 

[5:57] I'm Kirk Miles, Kajabi's Chief Product Officer. That $10 billion milestone didn't happen by accident. It's a testament to the hard work, grit, and creativity of Heroes like you who use our platform every day. And we're proud to have played a small part in helping you to build it.

On the road to that $10 billion, Kajabi has evolved far beyond our origins in courses. Over the past few years, we've expanded into a full creator commerce platform to give you more ways to package and sell your expertise. We've added Coaching, Podcasts, Newsletters, Community, Unlimited Downloads, and built our own Link in Bio tool that allows every creator to own their own storefront.

And you've really embraced this broader product change. Our data shows that heroes who bundle two or more products earn four and a half times more revenue than those offering just a single product. And that almost half of all products created today are non-course offerings.

We've also rolled out Kajabi Payments to 25 countries and counting, with powerful built-in features like Cart and Invoicing. The results speak for themselves. In a recent A/B test, One Peak Creative, who you'll be hearing from later today, saw a 13% conversion lift using Kajabi Payments versus a third-party processor. This simple change generated over $1 million in additional revenue for their business.

Finally, we've continued investing in the marketing tools that fuel your growth with generous storage and email limits that scale right alongside you. In fact, in the last 12 months alone, Kajabi has powered over 10.3 billion emails, to your leads, customers, and members.

While we've seen these new features help you accelerate your growth and diversify your businesses, we also know that we haven't always gotten it right. Some features ship too fast, Others didn't meet expectations. And sometimes we missed the mark on what you truly needed.

Over the past several months, we've had conversations with hundreds of Heroes to understand what's working on our platform and what's not. And we listened deeply to the feedback, and we rebuilt our roadmap with a sharper focus, helping our Heroes make more money with less effort.

What you're going to see today is the first big step in Kajabi's evolution. It's about setting the stage for the next $10 billion and making sure the platform is stronger, smarter, and more aligned with what helps you succeed.

This is just the beginning. We have so many more exciting updates on the roadmap that will help you automate more without compromising that human connection that makes what you create so valuable. So with that, let's get into the good stuff, starting with how we help you build connection from that very first touch point.

[9:09] Start with Connection: Community & Mobile App

• Community now included in every plan with unlimited access groups.
• Mobile app unified so members access courses, coaching, podcasts, and community in one place.
• Redesigned community experience is faster, flexible, and content can live inside conversation.

Transcript

Hi, I'm Ali Fernando, VP of marketing. At Kajabi, we believe that connection is the true engine of growth. When your customers feel like they belong, when they're not just engaged with your content but with each other, they stick around longer, get better results, and they turn into advocates.

And we see this in the data. Kajabi Heroes who have Communities earn 40% more than those who don't. And Heroes have already made over half a billion dollars from Community offers alone. That's why a Community with Unlimited Access Groups is now included in every single Kajabi plan.

What does that mean? Starting today, Community no longer takes up a product slot, it comes by default in your subscription. No upgrade required, no extra cost, and it's available right now. Whether you're just starting out or already scaling, you can log in today and create a space where your members connect, interact, and grow together.

And we've made it easier to take that connection on the go. Our free mobile app is now fully unified. Your customers can access your courses, your coaching, your podcasts, and even your community in one seamless experience, right from their phone. No more juggling tools, no more missed notifications, just one app that does it all, and it's included in your Kajabi subscription. Let's go behind the scenes to see how community and the mobile app make it easier than ever to build connection anytime, anywhere.

Hi, I'm Djordje Jankovic, Principal Product Manager. Earlier this year, we launched a completely redesigned Community experience, built specifically for creators like you. It's faster, more flexible, and fully customizable, so it feels unmistakably yours. Sell directly where your members are, and place offers where they're primed to take action. Your courses and content now live inside the conversation. No extra tabs, no lost momentum. It's more connected, more dynamic, and now with unlimited access groups, it's available to every creator on every plan. This isn't a preview or a future release. It's already in your account today.

And here's where everything comes together, right in your members's pocket. Courses, coaching, podcasts, and community are now all in one seamless app. No need to switch between tools, no missed messages. Just a modern, professional experience that brings every product together, keeping your members connected wherever they go. Connection is here, and it's only getting better.

[12:03] The Hero’s POV: HeHe Stewart

[14:29] Earn More, Your Way: Checkout, Builder, & Affiliates

• Enhanced checkout built with new Kajabi Builder to match brand and increase conversions
• Affiliate experience redesigned with automated payouts and clearer tracking
• Affiliate challenges coming to motivate your own partners and boost your visibility

Transcript

Hi, I'm Steph Visessung, VP of Commerce. You've built something impressive. Now it's time to sell it your way. Our Enhanced Checkout gives you full creative control. It's not just a form. It's a customizable page built with the new Kajabi builder. Change your layout and add elements to guide your buyers to the finish line. Make your checkout pages feel like the rest of your site - seamless, on brand, and built to convert.

It's already having an impact. Our early adopters have seen an average conversion rate increase of 68% just by switching to the new checkout.

But the new Kajabi builder isn't just for your checkout pages. It unites your brand across your marketing tools and product surfaces. Its intuitive interface makes it easier than ever to showcase and grow your business.

Now let's talk scale. Our new affiliates's experience helps turn your happy customers into your biggest promoters and cuts out the busy work. The redesigned flow is easier to navigate, clearer to track, and better aligned with your brand, for you and your affiliates. Now you can track every lead commission and payout, and choose between manual or brand new automated payouts. No more hunting through spreadsheets, just a streamlined affiliate program that works.

And soon, you'll be able to go even further with affiliate challenges, reward top performers, fuel friendly competition, and give your business a major visibility boost - because a well-timed challenge can turn motivation into momentum.

This is how you earn more, your way, with checkouts that convert branding that connects, and affiliates who expand your reach. Now let's walk through what these revenue boosting tools look like in action.

Hi, I'm Laura Wolfgang, Senior Product Manager, Checkout & Payments. Your checkout process should be just as powerful as the business you've built. Meet the new Enhanced Checkout, totally redesigned to supercharge your sales. Fast, clean, and seamless, it gives your customers the smoothest checkout experience. Just watch as window shopping becomes revenue. And we've added way more customization, so you can design the right checkout experience for your business. Use offer pricing options to give customers multiple ways to pay, all within a single offer and checkout. Plus, design and refine the look of your page to suit your brand.

Now, let's dig into the new builder. Design across every customer touchpoint all from one super intuitive interface. More customization and creative freedom means you can sharpen and shape your brand your way.

Hi, I'm Stanley Yee, Senior product Manager. Here's where things get really exciting. Kajabi's knew affiliates platform turns happy customers into motivated partners. Set your commissions, track clicks and conversions, and watch your own personal salesforce generate dollars 24/7.

But the real star: Automated Payments. That way, your affiliates get paid without you having to lift a finger. We also want to give you a preview of something pretty exciting: Affiliate Challenges. Give your affiliates a little extra motivation by setting unique sales goals that pays out for them and you. This is your revamped revenue revolution. Check outs that convert like crazy, unique design for your unique brand, and affiliate networks that scale your reach.

[18:24] The Hero's POV: Connor Fair

[22:18] Run Smarter, Scale Faster: Comment-to-DM, Automations, Transcription & Translation, AI Dubbing

• Comment-to-DM automations convert social engagement into DM leads.
• Universal Inbox consolidates messages across channels.
• Auto-generated transcripts and translation help scale content globally; AI voice translation previewed.

Transcript

Hi, I'm Sue Koch, [Group Product Marketing Manager] Head of Product Marketing. Most creators didn't sign up to become tech admins, but without the right tools, that's exactly how it feels. So we asked ourselves, what if Kajabi could handle more of the busy work for you without needing a dozen extra tools or hours of setup? That's what this next evolution is all about. Smarter automations, seamless translation. So you can scale without the scramble.

And it starts with new visual automations, a clear visual canvas for mapping out personalized workflows, so you see every step, branch, and trigger laid out in one place, so you can build and adjust your automations with confidence. From multi-step journeys to branching logic, it's automation designed the way you think.

And introducing Comment to DM, a brand new automation which converts social conversation into customers and brings all those touch points together into a Universal Inbox, which means you'll never miss a reply. Another game-changer is Transcription and Translation, which makes your content instantly accessible and globally scalable. Add subtitles, translate across languages, reach wider audiences without leaving the platform. These aren't side features. They're the backbone of how you scale because the tools that power your business should work with you not just because of you.

Let's dive into how these smart systems help you automate more, understand more, and reach more without adding more work to your plate.

Hi, I'm Michael Fisher, Principal Product Manager. Growing your business shouldn't mean more busy work. Kajabi's smarter tools run behind the scenes so you can stay focused on what matters - creating, serving, and scaling. Let's kick things off with something important: Interest. Every show of interest is an opportunity to convert curiosity into action. Comment to DM makes it easy to seize that opportunity and automated DM turns potential leads into customers, even when you aren't there. And with Universal Inbox, all your messages land in one place so you never miss a thing.

Now, let's move on to our new Visual Automations Builder. Fully visual on an infinite canvas, it features branching logic, multiple actions, and customizable blueprints that help you hit the ground running, and delivers an effortless onboarding experience for your customers without the hassle of stitching together multiple third-party tools.

Next up, auto-generated transcripts. Now, every video you create can automatically generate transcriptions, right inside Kajabi, and it doesn't stop there. Take it a step further and auto-translate those transcripts - so you can reach new audiences without recreating content.

Want to see something really impressive? Here's a sneak peek of an upcoming feature, AI Dubbing. Soon, you'll sound fluent in almost any language with startling accuracy so you can grow your business beyond borders. Now, your workflow is truly built for growth. Smarter automations, and global-ready content - this is how you grow without burning out.

[26:33] Coaching: All-in-One, Working as One

• Coaching becomes a full client success platform — payments, scheduling, invoicing, transcripts, and automations integrated.
• Themeable coaching pages, one-click upsells, subscriptions that refresh sessions, and built-in invoicing.
• Coaching-specific automations ensure reminders, session management, and follow-ups are automated.

Transcript

Hi, I'm Brent Totty. Principal Product Manager of Knowledge Products. When it comes to growing a business, time is your most limited resource, and for coaches, it's the one thing you can't scale, unless everything works for you. And that's what this next evolution of coaching is all about, removing the admin, connecting the dots, and letting you focus on what actually moves your clients forward, because Kajabi isn't just a scheduling tool. It's now a true client success platform.

Coaching is also where all the feature updates we've just shared really come together, integrating Payments, Checkout, Builder, Automations, and Transcription into one seamless flow. No more duct-taped tools or off-platform workarounds.

Let's break it down. Fully themeable coaching experience, polished, on brand, and built to make upsells effortless. Flexible, low-friction monetization is now a core functionality inside of Coaching. Members can purchase any number of additional sessions in one click, no extra work for you. Subscriptions now refresh sessions automatically on successful payment, no manual updates needed. Built in invoicing lets you grant session access before payment, keeping clients moving and revenue on track. Coaching specific automations handle reminders and session scheduling management, all using our new Visual Automations tool. Everything lives in one place, branded, polished, and built to scale.

Here's what that unlocks: less admin, more impact, and coaching that grows with you from your first client to your 7-figure business.

Now, let's see what a truly all-in-one coaching solution looks like, built to support every step of the client journey.

Coaching is your most personal offer - your time, your expertise, your highest value work. But until now, running admin, juggling tools, chasing payments, and spending more time on admin than with your clients. These updates change that. Clients can book and pay without breaking their flow, right at the moment that they're ready to commit. And when they want more, they can purchase extra sessions directly inside the themed coaching view, creating a seamless, branded experience across every touch point. You can set up subscriptions, so sessions refresh each month automatically. That means predictable revenue for you and a clear path for clients to keep coming back.

And soon, following each session, transcripts will be ready in seconds. And with automations, they can be sent instantly as follow-up notes, along with next steps or special offers. Need to invoice? Do it right here. Faster payments, a more professional experience, and all your revenue in one place. Keep clients engaged between sessions with a coaching Community designed for ongoing accountability and connection. Whether they're at home, traveling, or between meetings, clients can access everything from their phone. Coaching, the way it should be. Simple, scalable, and all in one place.

[29:28] The Hero's POV: John McClennan

[32:51] A Better Customer Experience

• Upgraded self-serve resources, webinars, and support for creators.
• Every Pro plan includes a dedicated Customer Success Manager (CSM).
• New onboarding program to help creators earn first dollar faster; feedback system improvements underway.

Transcript

By now, we hope you've seen just how deeply we care about the success of our heroes and how seriously we take your feedback. I'm Nina Bankar [SVP Customer Experience], and I lead Kajabi's Customer Experience Team. Our mission is to make sure you have the knowledge, tools, and guidance you need at your fingertips. We do this by continually expanding and improving the content on our website, hosting live and on-demand webinars, and providing quick, high-quality answers through our support team when you can't find them on your own.

And then there's our team of Customer Success Managers [CSM], Kajabi experts dedicated to understanding your business, offering personalized guidance, and helping you get the most out of the platform. That might mean refining your pricing strategy, optimizing your funnel, or finding the perfect way to bundle your products.

The impact is real. One Hero told a CSM, "You have provided so many solutions for me. It's been life-changing and allowed me to make updates to my website that I wouldn't have done otherwise. This has impacted my revenue in a monumental way."

Another Hero shared, "The calls with you have kept me with Kajabi. I love the platform's functionality, but I needed some hand-holding. Your guidance is invaluable and will keep me a loyal Kajabi customer."

Feedback like this is why we continue to invest heavily in our customer experience team. We care about every interaction you have with Kajabi and we're just getting started. We recently upgraded our self-serve resources to provide Heroes with faster responses, better answers, and tools that let you learn and grow on your own schedule. And what I'm most excited about is that moving forward, every Pro plan includes access to a dedicated Customer Success Manager.

We're also preparing to launch a new onboarding program to help Heroes earn their first dollar as quickly as possible. Finally, we've heard your feedback, that ideas.kjabi.com needs some love. So, we're in the process of reimagining how we intake your feedback and put it into action. The team will be excited to share updates with you as we progress.

Whether you're exploring our self-serve resources, chatting with a support agent, or strategizing with a CSM, we want every interaction to feel easy, useful, and fully on your side because when you succeed, we succeed, and we're here to make sure that never changes.

[36:42] A Look into the Future: Pricing Updates

• New plans with increased product limits and features; communities no longer count as product slots.
• Existing customers have pricing changes deferred until January 2026; Founders unaffected.
• New "Flex" add-ons for product slots, contact counts, and websites available in billing settings
• Recap: platform updates are live, designed to be used together, and meant to scale creators without extra complexity.
• Invitation: explore the Kajabi Evolved landing page and join webinars to get set up.

Transcript

[Kirk Miles, CPO of Kajabi] Wow. It's been quite a journey, huh? Let's take a quick look at everything we've covered. You saw how Kajabi is evolving across every corner of your business from making it easier to build your brand, to deepening engagement with your members, to simplifying how customers buy and share your offers, and helping you scale with less effort.

But here's what makes Kajabi different. These features aren't just helpful on their own. They're even more powerful when used together. This isn't just a set of tools. It's a unified system designed to multiply your momentum, and it's all inside the platform you already use.

The best part? These aren't future promises. These updates are live today. You can head to the Kajabi Evolved landing page right now to dive deeper into each feature and start putting them to work. And if you want help getting set up, join one of our upcoming webinars, where we'll give you all the tools you need to start using these features right now and get you holiday-ready for your best Black Friday and Cyber Monday yet.

This is your moment. We're here to help you make the most of it.

[Ahad] As we close today, I want to take a moment to talk to you about how we build Kajabi with you for the longer. Over the past few months, we've had a chance to sit down with many of our Heroes to hear what's working, and more importantly, what's holding you back when it comes to the plans we offer.

You told us that the product limits were making it hard for you to scale your business, that a Community and its Access Groups shouldn't count against your product total, but instead should be treated as a way to nurture and grow your most engaged audience members.

You also told us to keep Kajabi simple and to make sure that as we evolve, we don't lose sight of what makes Kajabi special in the first place. We took all of that to heart, and it sparked an important conversation internally. If we've added all this power and flexibility to Kajabi over the past decade but never updated to where our plans are structured, are we still scaling with our Heroes?

The answer was clear. It's time for Kajabi's plans and prices to evolve, because here's the truth: Kajabi has evolved tremendously the past 10 years from a simple course product to a robust creator commerce platform. We've shipped dozens of new features, including Kajabi Payments, Coaching, Communities, Newsletters, Unlimited Digital Downloads, Podcasting, Branded Mobile App, multiple payment methods, Gift Offers, Cart, and much more, all built into the same plans, all without ever changing prices over the past decade.

So we're announcing an update that reflects both the platform Kajabi is today and the creators you're becoming. Here's what's changing: We're launching a new set of plans that have redesigned limits and features. Starting today for all plans, Legacy or New, Communities no longer takes up a product slot. This was one of the most common requests we heard, and it makes a huge difference. Now you can create unlimited Access Groups, deepen engagement, and run your Community however you want, without burning a product slot to do it.

All of our new plans come with increased product limits. This gives you more flexibility to add new revenue streams and test new offers. Most 6-figure Kajabi creators are monetizing across five or more revenue streams. And we want your plan to support that kind of growth. Comment to DM and Course Cohorts will be available in both new Pro and new Growth plans.

Our new Pro plan also includes Video Translations and Transcriptions, as well as the Branded Mobile App.

Additionally, we're updating our prices for plans across the board. While new customers will see these updated prices today, for our existing Heroes, these changes won't take effect until January 2026.

We get that this is the shift that impacts your business. That's why we wanted to share this news as early and as transparently as possible. What does this mean for you? Let's break it down. Founders, price changes do not impact you. You've been with us since the beginning, and you're pricing is staying exactly the same. Founders are the only legacy plan that are not impacted by this price increase.

For existing Heroes of all other legacy plans, you'll have the option to stay on your current plan or switch to one of our new plans. No forced migration, no pressure. You can plan for what's best for your business. That said, we do recommend exploring our new plans. They are designed to better match how modern creators operate today and come with increased product limits and features that you won't want to miss.

Your price won't change until January 2026, giving you a full 4 months notice. For new Heroes, our new plans and prices are live today at Kajabi.com. Anyone joining from this point forward will start their Kajabi journey on our new plans.

We've also added more flexibility with our a la carte feature limit increase, or as we call them FLIs. For things like products slots, contact counts, and websites, you can now add additional capacity as you grow, without having to jump immediately to a new plan. You'll find these add-on options right inside your billing settings.

And to help you navigate all of this, we've launched a Pricing Hub where you can compare plans side-by-side and figure out which option makes sense most for your business.

You will also be receiving an email right after this virtual summit to see where your current plan is, what your new price will be in January 2026, and all the details on new plans to help you decide whether changing plans is the right move for you. You can also log into your Kajabi account and navigate to the Billing section of the app in order to see your current plan limits and price, as well as a new plan lineup.

This entire update, every change we made, was inspired by your direct feedback. We want Kajabi to keep growing with you. That means giving you more power, more clarity, and more room to build the kind of business you're dreaming of, whether you're just getting started or scaling to 8-figures. The first 10 billion was just a beginning, and we can't wait to see where you build next.

[41:34] Closing & Thanks

• Gratitude: thanks to the community and commitment to long-term partnership.

Transcript

And as we wrap, I just want to say thank you. Thank you for showing up. Thank you for sharing your ideas, and thank you for building something that matters. Everything we've shared today is because of you and our goal of building Kajabi to be the only platform you ever need for your online business. We know building a business isn't easy but we also know it's worth it. That's why we're committed to walking this journey with you, every step, every stage, every next chapter.

On behalf of the entire team at Kajabi, thank you. We're so proud to be a part of what you're building, and can't wait to see where you take it from here. See you soon.